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Welcome to Purezees.  




Congratulations! The birth of a new baby is the most exciting and life changing event imaginable. Words really can’t express the joy that comes with your new delivery.

And yet, it can also be a worrying and somewhat overwhelming time for new mums. So much to organise, so much to think about.

In fact, without wishing to be alarmist, there are some ugly truths out there. Ignorance is not bliss when it comes to the safety and health of the most precious thing in the world – your baby. We believe that a safe and healthy sleep environment for your new arrival shouldn’t be one of those things you have to worry about. And now, it need not be.

We also believe that your baby’s mattress is the most important nursery room purchase consideration you will make.


Is for the growing number of parents concerned with the chemical treatments added to baby mattresses where a baby typically would spend more than half their day. Our mattress because of its AAFA certification along with its unique features, is particularly appealing to parents concerned with the possibility of their baby developing asthma and allergies which is on the increase worldwide.

The Pure Zees baby mattress is an innovative way to prevent dust mites and bacteria getting within the mattress without using chemicals. We use a specially designed physical barrier rather than biocide or probiotic chemical treatments used by many other manufacturers. Our mattress is also inherently flame retardant, and unlike foam and spring mattresses it does not require toxic FR chemicals.

Further enhancing the uniqueness of our baby mattress is the fact that it is the World’s First Baby Mattress certified asthma & allergy friendly™ by the Asthma & Allergy Foundation of America who are the oldest and largest advocacy organisation in the world. Also known as AAFA – they independently test, prove and substantiate any product claims made with regard asthma and allergies unlike other similar organisations who may endorse products for payment by simply accepting a company’s own testing and claims.

AAFA Certification


Pure Zees is a breakthrough product. It is the World’s First Certified asthma & allergy friendly™
infant mattress that is scientifically tested in accordance with internationally recognised
trigger factor avoidance recommendations, including allergens and irritants, suitable
for those with asthma and allergies.